His latest collection is a modern take on classic streetwear and is designed for the ‘every day modern man’.
Tinie Tempah is a successful UK rapper who is known for his fashion sense having been crowned best-dressed man by British GQ magazine. Now Tinie has decided that he’s not just going to be known for wearing other people’s clothes, but he’s going to create his own.
Having previously dipped his toes in the water with his Disturbing London range, What We Wear is Tinie’s first full-blown fashion label.
Taking inspiration from the street style of his native London, What We Wear is a range of athleisure outfits — clothing that looks good in the gym, in the club, or in the aisles of Tescos.
To be honest with you I see myself as a creative. When you are a musician you become defined by what you do, and being a rapper as well you become defined. I’ve hated the idea of being defined as one thing. — Tinie Tempah
Fans of his music need not fear as Tinie has no plans to stop making his chart toppers. The rapper is quoted as saying that music will always be his primary focus.
Tempah pushes the limits of athleisure: using block colour outfits with minimal contrast, the London designer distinguishes and heightens his line away from the reductive label of athletic, wearable clothes. — The Up Coming
Fellow British music star Zayn is also venturing into the fashion world this year with the launch of two clothing lines.